What is your Green message? What do the signs you design and build say about you and your company? Are you pushing new ideas on your customers and creating change in the sign world?
I have a good friend who says that to be successful at anything in life you must give people what they need, not necessarily what they want. This philosophy applies to the signs we design and build everyday.
Pushing clients toward modularity and other environmentally friendly methodologies is not always easy but it must be done in order to start changing the way the industry operates. Over the last few years things have changed to where a story can be built around the "why" something needs to be a specific way - long term cost savings, energy reduction, PR etc.
So, do your clients know your Green message?
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