Below are a few YouTube videos about digital signage. These videos give a great perspective on how this new evolving technology is being used. There are considerable benefits to being able to change messages instantly without replacing graphic components in the system.
There has however been controversy over how environmentally friendly these new digital sign are relating to the energy they consume. Billboards are changing from analog to digital. This change is creating energy concerns but can the new advances in solar technology combat this or at least reduce the additional energy needed? Remember that billboard are lit at night and still consumer energy.
More to come on this topic.
Digital Signage - The Future Is Now - Scala
Retail Digital Signage
Digital Signage Report May 2007 in USA
NEC Interactive Digital Signage Solution
1 comment:
Something else to consider when evaluating how green digital signage can be is to also bear in mind how bad traditional print media is for the environment. When you consider the amount of energy and pollution that is generated in the production of paper, transportation of paper to printers, energy used to print, bind, and ship the final product to warehouses, and finally distribute the printed matter to the end user, (most of it ends up in land fills), all of which consumes gasoline, then yes, digital signage is much "greener"
When you put these factors into consideration along with emerging technologies like OLED digital signage is a green choice.
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